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Arts and Entertainment TLDs
In the United States alone, there were over 66,000 acting jobs in 2010, and although the acting community is dispersed through different forums and countries, .ACTOR provides a communal hub for all actors, and their networking system. .ACTOR is available for registration by any individual, group, or business, making it a perfect TLD option for theatre, film, live performance, musical, and commercial actors, as well as the agents, schools, fans, and venues that support them.
“Art” is a broadly defined, generic term, and .ART creates a large, malleable namespace for a myriad of users. .ART is meant for photographers, designers, galleries, graphic artists, painters, sculptors, tattoo artists, stylists – or anyone who is connected to the art community, either professionally or privately. The possibilities of .ART are truly endless, and how the extension will be defined is dependent solely on how owners of the .ART domain choose to define it.
More expansive than just music, the audio industry creates the sound dynamics for film, theatre, video, music, and television. .AUDIO creates a virtual hub for audio equipment distributors, media producers, sound artists, editors, mixers, or anyone connected with the audio industry. .AUDIO can also be used by bloggers, tech magazines, and retailers that specialize in providing reviews of audio equipment or writing about technological advancements in the audio field.
Music isn’t just for rock stars, and musicians all over the world, in every social sector, and in each age group, form bands. In order to be a successful band, musicians need to rely on social networking, communication, and various merchants to make sure they’re equipped, promoted, and ready-to-play. .BAND provides an online digital hub for the music world that’s accessible to every level of player, and can be registered by bands, the businesses that support them, and the bloggers who write about them.
Books were first introduced to common culture with the invention of the printing press. Now, thanks to the Internet, books are easier to access than ever, and modes of publishing are more available to every writer, because of e-books, which are a popular way to download novels, and help independent authors publish their own works online. .BOOK offers a virtual namespace for authors, publishers, sellers, reviewers, and event coordinators – anybody who is connected to the literary industry.
Broadway remains the apex of American theatre, and embodies the popularity and growth of the live performance industry. .BROADWAY offers a geographically designated virtual street front for theatres, playbills, reviewers and critics, actors, writers, designers, and directors. With .BROADWAY, shows can be easily marketed and tickets more securely sold in a designated namespace. .BROADWAY isn’t just meant for theatre, but also for the businesses on Broadway that help support this cultural center.
With 40 theatres seating 500 people, and with annual earnings of over $1 billion, the Broadway theatre district in New York has become synonymous with live performance and musicals. .BWAY offers a specific TLD for Broadway, theatre in general, and the services and products associated with the theatre industry. .BWAY may be registered by any business, individual, or group associated directly with Broadway, or recognized theatres, services, and productions off-Broadway, as well.
A rock show, an art exhibition, a sale, a party, a fun run, a charity dinner, a flash mob—all of these things could be considered events, and .EVENTS is for all of them. Whether used by bands, promoters, nonprofit organizations, businesses or individuals, .EVENTS offers a unique namespace that showcases the happening up front—but it’s not limited to traditional events, either. Because .EVENTS is an open registry, anyone can use it for any purpose.
Feature films are the world’s most lucrative cultural industry, bringing in billions of dollars a year. As a way to connect all the organizations, business and individuals that shape the film industry, .FILM offers a broad, unique, and secure namespace for every branch of film making. .FILM is a perfect extension for actors, directors, studios, writers, producers, theatres, editing services, or anyone who writes reviews or blogs about films, or offers insight into the creation process of films for independent producers.
Galleries aren’t just in art districts anymore. With the ability to easily start blogs and websites, and participate in portfolio, gallery, and photo sharing services, galleries have become a digital commodity, allowing artists, photographers, designers, students, and families to post their art online in order to promote, network, and develop. .GALLERY provides the perfect TLD for all of these purposes, and can be registered by any user for any purpose, making .GALLERY a flexible and unique TLD option.
Hip hop is an artistic and cultural movement. Originating in the 1970s in America, hip hop has become a worldwide phenomenon that’s influenced music, art, dance, language, and fashion on a large-scale level. In order to create a digital hub expansive enough to accommodate the world of hip hop, .HIPHOP provides an open registration policy, allowing any person, group, or business to register a .HIPHOP domain name, encouraging dynamic growth akin to what makes the hip hop movement flourish.
Buying movie tickets online, streaming movies, reading Web reviews, ordering television series box sets – the movie industry has become an electronically powered market, and .MOVIE provides an industry-specific TLD for every business, individual, or group in the movie industry looking to establish a niche in the Internet marketplace. .MOVIE is meant for bloggers, theatres, venues, directors, actors, film schools, student film groups working on projects that need funding, and anyone else working in film.
In 2013 the New York Times reported that the music industry had seen an increase in revenue for the first time since 1999—and that digital sales were the reason for its success. .MUSIC is an invaluable TLD because it provides an industry-specific domain extension for the music market and can be used by bands, radio stations, tickets sellers, venues, magazines, and reviewers in order to sell, promote, or market digital music and increase the forward trend of this growing market.
According to a 2010 survey more than half the American population gets its news online – a trend that has continued upward for the last few years and expanded into other countries of the world. .NEWS is the perfect way for news organizations—whether television or radio news programs, daily newspapers, alternative weeklies, underground political mags, or local publications—to reach their readers with an identifiable and marketable industry-specific TLD.
“Photo” is a word that belongs to everybody in this digital age, because over 5 billion people own cell phones, and the majority of those cell phones are equipped with cameras. Amateur photography has burgeoned in a way never seen before in history, demanding an equally accessible space to grow. .PHOTO creates such a space by providing an open registry that can be used by any photographer, amateur or professional, for any purpose, making this TLD unique and available extension for all.
For the photography industry, most services have turned digital. Now, customers can select photos, order prints, and design photo books online, so having an easy-to-find webpage can mean the difference between gaining business and losing it. With .PHOTOGRAPHY, photographers, print shops, photo sharing and hosting services, and framing studios all have a unique, targeting domain namespace to help customers find the right services online while promoting networking between businesses.
Cameras have forever changed the way the world thinks of photography – now everyone is a journalist, archivist, documentarian, and portrait artist. The Internet allows photo uploading, editing, and sharing at lightning speed, enabling all photographers to put their work on display. .PHOTOS provides the perfect TLD name space for photos, whether sharing, editing, tips, or posts. .PHOTOS can be registered by any individual, group, or business, making this TLD versatile, accessible, and perfect for marketing.
As broad as the word “pictures” is, the possibilities for .PICTURES are just as expansive. This TLD is suited for photographers, web designers, graphic artists, visual artists, companies that use the word “pictures” in marketing campaigns, photobooth providers, photo sharing programs, and online hubs. Whatever definition of “pictures” a company or individual embodies, this TLD can expand to encompass it, making this extension perfect for defining this popular creative market niche.
Over 100 million people in the United States alone listen to radio online. In fact, listening to the radio is the most popular online recreational activities. .RADIO provides a designated namespace for radio services and allows Internet users to more easily find the channels they’re looking for. .RADIO is perfect for radio stations, bands who focus on digital releases, marketing and advertising specialists looking for radio outlets, and anyone who blogs about music or Internet radio options.
Television, theatre, events, programs, and exhibitions are all called “shows,” and as such, are all a part of the .SHOW realm. .SHOW offers a market-specific TLD perfect for promoting new shows, releasing press materials, calling for new participants, finding sponsors, and releasing dates. Using a targeted TLD, like .SHOW, helps to increase Web visibility by allowing potential visitors to glean what information may be on a site before clicking through, making this TLD a perfect tool for increasing marketing potential.
.THEATRE introduces a new online experience for the theatre industry, providing a secure and reliable namespace for the members, performers, and businesses associated with the ballet, opera, live theatre, musicals, and other performing arts. .THEATRE can be used by any troupe, company, theatre, arts region, or business that provides services for the theatre industry. .THEATRE can also be used by reviewers, publications, and bloggers who write about theatre and its developments.
On YouTube.com alone, there are 48 hours of video uploaded every single minute, and over 3 billion views a day. With the convenience of mobile phones, more people are connecting online to share family memories, holiday vacations, funny or astounding moments, and more. .VIDEO provides a new and relevant TLD for the online video world, and can be used by any individual, company, or group, making it an accessible domain name to use for any video promoting/sharing/making purpose.
For event planners, venues, theatres, bands, artists, galleries, publications, gaming centers, sports teams, and people planning special events, .娱乐 is the perfect TLD to use in order to promote services and happenings in the entertainment industry. .娱乐 is for individuals, companies, and organizations that specialize in entertainment services, and provides a market-specific namespace that is also fully internationalized, in order to better connect with consumers in the Chinese market.
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